Lesson 2: The SMM Wheel and It’s Components

Content
5 modules
Rating
Course length
60 mins
Instructor
GBTA Professional Development
Price
$39 - 69

Description

This lesson introduces the Strategic Meetings Management (SMM) Wheel—its components and purpose—and highlights the critical role of engaging stakeholders for a successful SMM program. The Strategic Meetings Management (SMM) Wheel provides a comprehensive framework for managing enterprise-wide meeting processes, spend, volume, standards, suppliers, and data.

Who Should Attend: 
This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies. 

Attendee Commitment: 

1-2 hours per module. 

Special thanks to our collaborators:

Stephanie McNamara - Cvent

Julie Haddix - Cvent

Brenda Davis - International SOS & Meetings & Events Committee

Gem Bassett - Curated by Gem & Meetings & Events Committee

This course has been made possible by:

Objectives

  • Explain the SMM Wheel and its Components and its purpose 

  • Discuss the importance of Stakeholder Engagement in a SMM Program 

Certificate

By completing/passing this course, you will attain the certificate Certificate of Participation

Learning credits

GTP
1.0
1.
Introduction from Our Sponsor
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2.
Lesson 2: Description and Learning Objectives
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3.
Fundamentals of Strategic Meetings Management Program (FSSM) – Module 2: The Overview of the SMM Wheel
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Knowledge Assessment
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5.
Take Survey
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