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Discover the best of the 2025 GBTA Convention with this exclusive course bundle, featuring the top 10 rated sessions. Each session highlights cutting‑edge insights, industry trends, and practical strategies from leading experts in business travel. Each 2025 Convention recording is approximately 45 minutes in length and will earn 1 GTP credit. The recordings include:  Prompt Engineering & AI Agent Mastery Intrapreneurial Mindset: The New Superpower for Travel Managers Are You Smarter Than a 5th Grader? Travel Jargon Explained Simply Travel Through Time: Bridging Generational Gaps & Innovating for All Accessibility By Design: Best Practices to Advance Inclusive Business Travel Metrics That Matter: What’s the Competitive Advantage of Sustainability in Business Travel? All for One and One for All: Designing Solutions for Diverse Travelers Beyond Data: Buyer/Supplier Magic Inside the Hotel RFP Lifecycle Searching for Truth: Navigating Risk in the Age of AI & Misinformation Aviation Headwinds for 2025: Workforce, Sustainability & Supply Chain Read more

This lesson provides a foundational understanding of Strategic Meetings Management (SMM), including its definition, value, and connection to the travel industry. Learners will explore the essential components of a successful SMM program, the skills required to implement it, and current industry trends that influence strategy and planning. The lesson also emphasizes aligning the program with brand identity and leveraging available resources.  Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Meetings & Events Consultant, Curated This course has been made possible by: Read more

This lesson introduces the Strategic Meetings Management (SMM) Wheel—its components and purpose—and highlights the critical role of engaging stakeholders for a successful SMM program. The Strategic Meetings Management (SMM) Wheel provides a comprehensive framework for managing enterprise-wide meeting processes, spend, volume, standards, suppliers, and data. Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

This lesson introduces participants to the foundational phases of building a Strategic Meetings Management (SMM) program. It guides learners through discovering key stakeholders and performance insights, designing a tailored strategy, and aligning the program with broader organizational goals. Participants will explore tools such as the GBTA Business Case Framework and learn how to establish internal collaboration and ensure brand integrity throughout the process.  Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

This lesson explores how to demonstrate the value of an SMM program by analyzing spend and funding, calculating ROI, and identifying and mitigating risks. Learners will gain financial insights, learn to assess return on investment, and understand how to protect the organization through effective risk management strategies.  Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

This lesson focuses on evaluating existing organizational policies and identifying any gaps relevant to Strategic Meetings Management (SMM). It also explores how to build effective supplier strategies and leverage Preferred Supplier Programs across key categories such as hotels, technology, and travel. Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more