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This lesson provides a foundational understanding of Strategic Meetings Management (SMM), including its definition, value, and connection to the travel industry. Learners will explore the essential components of a successful SMM program, the skills required to implement it, and current industry trends that influence strategy and planning. The lesson also emphasizes aligning the program with brand identity and leveraging available resources.  Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Meetings & Events Consultant, Curated This course has been made possible by: Read more

This lesson introduces the Strategic Meetings Management (SMM) Wheel—its components and purpose—and highlights the critical role of engaging stakeholders for a successful SMM program. The Strategic Meetings Management (SMM) Wheel provides a comprehensive framework for managing enterprise-wide meeting processes, spend, volume, standards, suppliers, and data. Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

This lesson introduces participants to the foundational phases of building a Strategic Meetings Management (SMM) program. It guides learners through discovering key stakeholders and performance insights, designing a tailored strategy, and aligning the program with broader organizational goals. Participants will explore tools such as the GBTA Business Case Framework and learn how to establish internal collaboration and ensure brand integrity throughout the process.  Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

This lesson explores how to demonstrate the value of an SMM program by analyzing spend and funding, calculating ROI, and identifying and mitigating risks. Learners will gain financial insights, learn to assess return on investment, and understand how to protect the organization through effective risk management strategies.  Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

This lesson focuses on evaluating existing organizational policies and identifying any gaps relevant to Strategic Meetings Management (SMM). It also explores how to build effective supplier strategies and leverage Preferred Supplier Programs across key categories such as hotels, technology, and travel. Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

This lesson explores how to plan and deliver modern, forward-thinking meetings by integrating technology, prioritizing sustainability, and ensuring attendee safety. Learners will examine emerging tools, eco-conscious practices, and risk mitigation strategies that align with evolving expectations and global standards. Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more