Description
This lesson provides a foundational understanding of Strategic Meetings Management (SMM), including its definition, value, and connection to the travel industry. Learners will explore the essential components of a successful SMM program, the skills required to implement it, and current industry trends that influence strategy and planning. The lesson also emphasizes aligning the program with brand identity and leveraging available resources.
Who Should Attend:
This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.
Attendee Commitment:
1-2 hours per module.
Special thanks to our collaborators:
Stephanie McNamara - Cvent
Julie Haddix - Cvent
Brenda Davis - International SOS & Meetings & Events Committee
Gem Bassett - Meetings & Events Consultant, Curated
This course has been made possible by:
Objectives
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Define Strategic Meetings Management (SMM) and explain its connection to the travel industry.
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Identify key value drivers and critical success factors of an effective SMM program.
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Recognize common challenges and essential skills for implementing an SMM strategy.
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Analyze industry trends and align SMM initiatives with brand identity and organizational culture.
Certificate
By completing/passing this course, you will attain the certificate Certificate of Participation
Learning credits
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