Description
This lesson introduces participants to the foundational phases of building a Strategic Meetings Management (SMM) program. It guides learners through discovering key stakeholders and performance insights, designing a tailored strategy, and aligning the program with broader organizational goals. Participants will explore tools such as the GBTA Business Case Framework and learn how to establish internal collaboration and ensure brand integrity throughout the process.
Who Should Attend:
This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.
Attendee Commitment:
1-2 hours per module.
Special thanks to our collaborators:
Stephanie McNamara - Cvent
Julie Haddix - Cvent
Brenda Davis - International SOS & Meetings & Events Committee
Gem Bassett - Curated by Gem & Meetings & Events Committee
This course has been made possible by:
Objectives
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Identify key stakeholders, performance gaps, and opportunities through discovery and analysis.
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Apply the GBTA Business Case Framework and conduct spend analysis to inform strategy development.
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Design an SMM program tailored to your organization’s scope, brand, and culture.
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Align the SMM program with organizational goals to enhance brand integrity and meet participant needs.
Certificate
By completing/passing this course, you will attain the certificate Certificate of Participation
Learning credits
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