Description
This lesson explores how to demonstrate the value of an SMM program by analyzing spend and funding, calculating ROI, and identifying and mitigating risks. Learners will gain financial insights, learn to assess return on investment, and understand how to protect the organization through effective risk management strategies.
Who Should Attend:
This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.
Attendee Commitment:
1-2 hours per module.
Special thanks to our collaborators:
Stephanie McNamara - Cvent
Julie Haddix - Cvent
Brenda Davis - International SOS & Meetings & Events Committee
Gem Bassett - Curated by Gem & Meetings & Events Committee
This course has been made possible by:
Objectives
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Analyze meeting and event spend, funding models, and cost drivers.
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Estimate potential ROI through financial and non-financial metrics.
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Identify key risks in meetings and events and outline mitigation strategies.
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Explain the role of Duty of Care in a comprehensive SMM program.
Certificate
By completing/passing this course, you will attain the certificate Certificate of Participation
Learning credits
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