Welcome to GBTA Learning store!

This lesson explores how to plan and deliver modern, forward-thinking meetings by integrating technology, prioritizing sustainability, and ensuring attendee safety. Learners will examine emerging tools, eco-conscious practices, and risk mitigation strategies that align with evolving expectations and global standards. Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

Welcome The Fundamentals of Strategic Meetings Management Full Course contains all 6 modules. Learners will have access to the modules in sequential order and must complete the survey at the end of module 6 to complete the course and obtain the Certificate of Completion.  Course Overview As corporations increasingly integrate travel, procurement, and meetings into their business strategy, the need for a structured approach to meetings management has never been greater. This foundational course provides a comprehensive introduction to Strategic Meetings Management (SMM)—a discipline focused on managing enterprise-wide meeting and event processes to achieve measurable business objectives aligned with organizational goals. Developed by seasoned experts in travel, procurement, and meetings, this course equips participants with the skills and knowledge to develop, deploy, and sustain a Strategic Meetings Management Program (SMMP). Through a combination of real-world insights and practical tools, learners will gain a deep understanding of how to contain costs, mitigate risk, manage data, implement technology, and ensure high-quality service delivery. Participants will explore six key modules covering the fundamentals of SMM, stakeholder engagement, strategic design, policy alignment, value definition, and future-focused execution strategies. This module was created in collaboration with Cvent and the GBTA Meetings & Events Committee.   Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee   This course has been made possible by: Read more

Lesson Overview This lesson, designed for business travel suppliers, explores the evolution of corporate travel, the key stakeholders shaping the ecosystem, and the technologies that power modern travel programs. Learners will examine global trends, research insights, and real‑world case examples to understand how innovation, regulation, and market forces influence travel strategy and client expectations. The lesson also highlights the critical role suppliers play in business continuity and client success, emphasizing collaboration, credibility, and value creation in a competitive market. What to Expect This lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course. The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 1 consists of 4 sections: Section 1: History and Development of Business Travel Section 2: Business Travel Tools Section 3: Corporate Travel Trends and Research Section 4: Why Business Travel Matters Upon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit. Who Should attend?  Supplier professionals new to the corporate travel and meetings industry  Sales and account managers building relationships with corporate travel buyers  Product teams supporting business travel and M&E programs  Sustainability, technology, hospitality, and transportation providers serving corporate clients  Anyone looking to build a foundation in travel programs, policies, and buyer expectations  Contributors A special thank you to the GBTA Education Committee for making this course possible. Read more

Lesson Overview This lesson helps learners understand different client types and how strategies should be tailored to each segment. It covers how to align plans with KPIs, identify client pain points, and conduct discovery conversations that support business objectives. Learners also review travel policies, approval workflows, and key ESG buying considerations affecting supplier offerings. What to Expect This lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course. The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 1 consists of 4 sections: Section 1: Client Segmentation and Strategy Section 2: Corporate Policies and Procedures Section 3: ESG and Buying Considerations Upon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit. Who Should attend?  Supplier professionals new to the corporate travel and meetings industry  Sales and account managers building relationships with corporate travel buyers  Product teams supporting business travel and M&E programs  Sustainability, technology, hospitality, and transportation providers serving corporate clients  Anyone looking to build a foundation in travel programs, policies, and buyer expectations  Contributors A special thank you to the GBTA Education Committee for making this course possible. Read more

Course Overview This course equips you with the knowledge and tools necessary to implement effective sustainability strategies within your travel programs. You will learn how to leverage sustainable procurement, utilize sustainability data, and adopt emissions-reducing technologies throughout the business travel value chain. We will explore how to empower travelers to make informed choices through policy, booking tools, and stakeholder engagement. By understanding how to track emissions and utilize resources like the GBTA Foundation’s Sustainability Toolkit, you will be prepared to drive meaningful change and integrate sustainable travel values at every level of your organization. The course will consist of Module 1 and Module 2, each broken down into distinct lessons. Each Lesson will have a knowledge check for you to check your knowledge. Learners are required to complete each check and must earn an 80% or more to move forward. Who should attend The Sustainable Travel Management course is designed for corporate travel managers (travel buyers) and those who offer solutions managed travel programs (suppliers, TMCs, consultants, etc.). The content will be applicable to organizations who are starting their sustainable travel program journey and those who are looking to fill specific gaps in their climate action practices.  Business Travel Managers Procurement/Category Managers Sustainability Directors  Travel Suppliers  Airline professionals Hotel professionals Ground Transportation professionals Technology Company (OBT) professionals Travel Management Company (TMC) professionals Business Travel Consultants   Read more