Supplier Essentials: Lesson 2

Lesson Overview

This lesson helps learners understand different client types and how strategies should be tailored to each segment. It covers how to align plans with KPIs, identify client pain points, and conduct discovery conversations that support business objectives. Learners also review travel policies, approval workflows, and key ESG buying considerations affecting supplier offerings.

What to Expect

This lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course.

The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 1 consists of 4 sections:

Section 1: Client Segmentation and Strategy

Section 2: Corporate Policies and Procedures

Section 3: ESG and Buying Considerations

Upon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit.

Who Should attend? 

• Supplier professionals new to the corporate travel and meetings industry 
• Sales and account managers building relationships with corporate travel buyers 
• Product teams supporting business travel and M&E programs 
• Sustainability, technology, hospitality, and transportation providers serving corporate clients 
• Anyone looking to build a foundation in travel programs, policies, and buyer expectations 

Contributors

A special thank you to the GBTA Education Committee for making this course possible.