Description
Lesson Overview
This lesson helps learners understand different client types and how strategies should be tailored to each segment. It covers how to align plans with KPIs, identify client pain points, and conduct discovery conversations that support business objectives. Learners also review travel policies, approval workflows, and key ESG buying considerations affecting supplier offerings.
What to Expect
This lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course.
The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 1 consists of 4 sections:
Section 1: Client Segmentation and Strategy
Section 2: Corporate Policies and Procedures
Section 3: ESG and Buying Considerations
Upon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit.
Contributors
A special thank you to the GBTA Education Committee for making this course possible.
Objectives
1. Compare the needs, challenges, and decision‑making structures of different client segments.
2. Explain how travel policies affect supplier access, pricing, and service delivery.
3. Explain why ESG performance influences supplier selection and contract decisions.
Certificate
By completing/passing this course, you will attain the certificate Certificate of Participation
Learning credits
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