Module 1: Fundamentals of Strategic Meetings Management Learning Path

Content
4 modules
Rating
Course length
60 mins
Instructor
GBTA Professional Development

Description

This module provides a foundational understanding of Strategic Meetings Management (SMM), including its definition, value, and connection to the travel industry. Learners will explore the essential components of a successful SMM program, the skills required to implement it, and current industry trends that influence strategy and planning. The module also emphasizes aligning the program with brand identity and leveraging available resources.

Special thanks to our collaborators:

Stephanie McNamara - Cvent

Julie Haddix - Cvent

Brenda Davis - International SOS & Meetings & Events Committee

Gem Bassett - Curated by Gem & Meetings & Events Committee

 

This course has been made possible by:

Objectives

  • Define Strategic Meetings Management (SMM) and explain its connection to the travel industry. 

  • Identify key value drivers and critical success factors of an effective SMM program. 

  • Recognize common challenges and essential skills for implementing an SMM strategy. 

  • Analyze industry trends and align SMM initiatives with brand identity and organizational culture. 

Learning credits

GTP
1.0
1.
Introduction from Our Sponsor
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2.
Lesson 1: Description and Learning Objectives
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3.
Fundamentals of Strategic Meetings Management Program / Module 1: The Fundamentals of a Strategic Meetings Management Program
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4.
Knowledge Assessment
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Added 3 days ago, by Morgan

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