Module 3: Build your Strategy Learning Path

Content
3 modules
Rating
Course length
60 mins
Instructor
GBTA Professional Development

Description

This module introduces participants to the foundational phases of building a Strategic Meetings Management (SMM) program. It guides learners through discovering key stakeholders and performance insights, designing a tailored strategy, and aligning the program with broader organizational goals. Participants will explore tools such as the GBTA Business Case Framework and learn how to establish internal collaboration and ensure brand integrity throughout the process.

Special thanks to our collaborators:

Stephanie McNamara - Cvent

Julie Haddix - Cvent

Brenda Davis - International SOS & Meetings & Events Committee

Gem Bassett - Curated by Gem & Meetings & Events Committee

 

This course has been made possible by:

Objectives

  • Identify key stakeholders, performance gaps, and opportunities through discovery and analysis. 

  • Apply the GBTA Business Case Framework and conduct spend analysis to inform strategy development. 

  • Design an SMM program tailored to your organization’s scope, brand, and culture. 

  • Align the SMM program with organizational goals to enhance brand integrity and meet participant needs. 

Learning credits

GTP
1.0
1.
Lesson 3: Description and Learning Objectives
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2.
GBTA Fundamentals of Strategic Meetings Management Program (FSSM) – Module 3: Build Your Strategy
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3.
Knowledge Assessment
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