Content
3 modules
Rating
Course length
60 mins
Instructor
GBTA Professional Development
Description
This module explores how to demonstrate the value of an SMM program by analyzing spend and funding, calculating ROI, and identifying and mitigating risks. Learners will gain financial insights, learn to assess return on investment, and understand how to protect the organization through effective risk management strategies.
Special thanks to our collaborators:
Stephanie McNamara - Cvent
Julie Haddix - Cvent
Brenda Davis - International SOS & Meetings & Events Committee
Gem Bassett - Curated by Gem & Meetings & Events Committee
This course has been made possible by:
Objectives
- Define Strategic Meetings Management and explain its value within the broader context of organizational operations.
- Design and align a customized SMM strategy that supports organizational goals and ensures stakeholder engagement.
- Analyze financial, risk, and policy data to demonstrate program value and guide decision-making.
- Implement future-ready meeting practices that incorporate technology, sustainability, and safety.
Learning credits
GTP
1.0
1.
Lesson 4: Description and Learning Objectives
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2.
GBTA Fundamentals of Strategic Meetings Management Program (FSSM) – Module 4: Define the Value
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3.
Knowledge Assessment
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