Lesson 2: The SMM Wheel and It’s Components

This lesson introduces the Strategic Meetings Management (SMM) Wheel—its components and purpose—and highlights the critical role of engaging stakeholders for a successful SMM program. The Strategic Meetings Management (SMM) Wheel provides a comprehensive framework for managing enterprise-wide meeting processes, spend, volume, standards, suppliers, and data.

Who Should Attend: 
This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies. 

Attendee Commitment: 

1-2 hours per module. 

Special thanks to our collaborators:

Stephanie McNamara - Cvent

Julie Haddix - Cvent

Brenda Davis - International SOS & Meetings & Events Committee

Gem Bassett - Curated by Gem & Meetings & Events Committee

This course has been made possible by: