Metrics That Matter - What's the Competitive Advantage of Sustainability in Business Travel

As policy momentum around climate action shifts across the U.S. and Europe, companies are increasingly relying on internal business cases to maintain and scale sustainability efforts. This session explores how organizations can measure and communicate the return on investment (ROI) of sustainability — particularly within business travel.  The GBTA Foundation's Sustainability Leadership Council will discuss practical metrics, key performance indicators, and data strategies that link sustainable practices to business value—like cost savings, employee experience, and risk mitigation.   Attendees will leave with tools to define success, build stronger internal buy-in, and embed sustainability in core travel operations.  

This session was held during Convention 2025 in Denver, CO.