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This lesson explores how to plan and deliver modern, forward-thinking meetings by integrating technology, prioritizing sustainability, and ensuring attendee safety. Learners will examine emerging tools, eco-conscious practices, and risk mitigation strategies that align with evolving expectations and global standards. Who Should Attend:  This course is ideal for professionals in meetings, events, travel, or procurement who are responsible for—or looking to influence—organizational meeting strategies.  Attendee Commitment:  1-2 hours per module.  Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee This course has been made possible by: Read more

As policy momentum around climate action shifts across the U.S. and Europe, companies are increasingly relying on internal business cases to maintain and scale sustainability efforts. This session explores how organizations can measure and communicate the return on investment (ROI) of sustainability — particularly within business travel.  The GBTA Foundation's Sustainability Leadership Council will discuss practical metrics, key performance indicators, and data strategies that link sustainable practices to business value—like cost savings, employee experience, and risk mitigation.   Attendees will leave with tools to define success, build stronger internal buy-in, and embed sustainability in core travel operations.   This session was held during Convention 2025 in Denver, CO. Read more

Unlock the potential of AI and turbocharge your Travel program! Prompt Engineering & AI Agent Mastery will enable travel leaders and team members to discover how effective prompt design can automate tasks, enhance communication, and improve decision-making. Attendees will gain actionable insights into implementing AI-driven agents that boost productivity far beyond what you thought possible. Join us for a transformative experience that elevates your operational efficiency.  This session was held during Convention 2025 in Denver, CO. Read more

In today’s world, AI is the new wild west – pumping out a lot of misinformation and creating new challenges for travel risk management. With no sheriff in town to fact check, how do you identify reliable intelligence? In this session, we'll teach you how to separate fact from fiction and strategies to revolutionize your risk management approach, ensuring smarter, safer outcomes for your travelers.  This session was held during Convention 2025 in Denver, CO. Read more

Welcome The Fundamentals of Strategic Meetings Management Full Course contains all 6 modules. Learners will have access to the modules in sequential order and must complete the survey at the end of module 6 to complete the course and obtain the Certificate of Completion.  Course Overview As corporations increasingly integrate travel, procurement, and meetings into their business strategy, the need for a structured approach to meetings management has never been greater. This foundational course provides a comprehensive introduction to Strategic Meetings Management (SMM)—a discipline focused on managing enterprise-wide meeting and event processes to achieve measurable business objectives aligned with organizational goals. Developed by seasoned experts in travel, procurement, and meetings, this course equips participants with the skills and knowledge to develop, deploy, and sustain a Strategic Meetings Management Program (SMMP). Through a combination of real-world insights and practical tools, learners will gain a deep understanding of how to contain costs, mitigate risk, manage data, implement technology, and ensure high-quality service delivery. Participants will explore six key modules covering the fundamentals of SMM, stakeholder engagement, strategic design, policy alignment, value definition, and future-focused execution strategies. This module was created in collaboration with Cvent and the GBTA Meetings & Events Committee.   Special thanks to our collaborators: Stephanie McNamara - Cvent Julie Haddix - Cvent Brenda Davis - International SOS & Meetings & Events Committee Gem Bassett - Curated by Gem & Meetings & Events Committee   This course has been made possible by: Read more

Lesson Overview This lesson, designed for business travel suppliers, explores the evolution of corporate travel, the key stakeholders shaping the ecosystem, and the technologies that power modern travel programs. Learners will examine global trends, research insights, and real‑world case examples to understand how innovation, regulation, and market forces influence travel strategy and client expectations. The lesson also highlights the critical role suppliers play in business continuity and client success, emphasizing collaboration, credibility, and value creation in a competitive market. What to Expect This lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course. The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 1 consists of 4 sections: Section 1: History and Development of Business Travel Section 2: Business Travel Tools Section 3: Corporate Travel Trends and Research Section 4: Why Business Travel Matters Upon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit. Contributors A special thank you to the GBTA Education Committee for making this course possible. Read more