Supplier Essentials: Lesson 4

In this lesson, you will learn how to identify and pursue the right business travel leads by using targeted prospecting and market segmentation. You will explore how tools like LinkedIn, referrals, and industry insights can help you personalize outreach and build stronger relationships with prospects. By the end, you will be able to focus on leads that align with both your supplier’s strengths and your prospect’s needs.

What to Expect

This lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course.

The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 4 consists of 5 sections:

Section 1: Finding the Right Leads

Section 2: Prioritizing Your Ideal Prospects

Section 3: Pipeline Management

Section 4: Digital Tools for Relationship Building

Section 5: Deal Conversion and Accountability

Upon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit.

Who Should attend? 

• Supplier professionals new to the corporate travel and meetings industry 
• Sales and account managers building relationships with corporate travel buyers 
• Product teams supporting business travel and M&E programs 
• Sustainability, technology, hospitality, and transportation providers serving corporate clients 
• Anyone looking to build a foundation in travel programs, policies, and buyer expectations 

Contributors

A special thank you to the GBTA Education Committee for making this course possible.