Supplier Essentials

Supplier Essentials: Lesson 1

Lesson OverviewThis lesson, designed for business travel suppliers, explores the evolution of corporate travel, the key stakeholders shaping the ecosystem, and the technologies that power modern travel programs. Learners will examine global trends, research insights, and real‑world case examples to understand how innovation, regulation, and market forces influence travel strategy and client expectations. The lesson also highlights the critical role suppliers play in business continuity and client success, emphasizing collaboration, credibility, and value creation in a competitive market.What to ExpectThis lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course.The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 1 consists of 4 sections:Section 1: History and Development of Business TravelSection 2: Business Travel ToolsSection 3: Corporate Travel Trends and ResearchSection 4: Why Business Travel MattersUpon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit.ContributorsA special thank you to the GBTA Education Committee for making this course possible.

Supplier Essentials: Lesson 2

Lesson OverviewThis lesson helps learners understand different client types and how strategies should be tailored to each segment. It covers how to align plans with KPIs, identify client pain points, and conduct discovery conversations that support business objectives. Learners also review travel policies, approval workflows, and key ESG buying considerations affecting supplier offerings.What to ExpectThis lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course.The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 1 consists of 4 sections:Section 1: Client Segmentation and StrategySection 2: Corporate Policies and ProceduresSection 3: ESG and Buying ConsiderationsUpon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit.ContributorsA special thank you to the GBTA Education Committee for making this course possible.

Supplier Essentials: Lesson 3

Lesson OverviewIn this lesson, learners discover how to use supplier services to develop value‑added solutions, position pricing effectively, and prepare impactful business reviews. It introduces RFP management, strategic negotiation techniques, and how to leverage data. By the end of the lesson, learners will better understand how strong storytelling and data insights strengthen proposals and deepen client partnerships.What to ExpectThis lesson is entirely asynchronous. Learners have 30 days from the time they enroll to complete the course.The lesson will consist of text, audio, videos, interactive activities, knowledge checks, and an exam. Lesson 3 consists of 4 sections:Section 1: Offer Creation & Solution DevelopmentSection 2: High- Performing Solutions and ValueSection 3: RFP Workflow and Strategic ResponseSection 4: Mastering Win-Win NegotiationsUpon course completion, learners will be able to download their certificate of completion. GTP holders will earn 1 GTP credit.ContributorsA special thank you to the GBTA Education Committee for making this course possible.